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Nitrolian (1929)
Leonetto Cappiello
Stone lithograph
47" x 63"
Printed in Paris, France
Linenbacked.
G2634
Vintage original large format advertisement poster selling brand of quick drying paint. The same artwork is rendered once again onto the tin. A truly classic and clever design by master poster designer Leonetto Cappiello. Stone lithograph printed in Paris, France, 1929. Linenbacked.
Leonetto Cappiello
Today, Cappiello (1875 Livorno, Italy - 1942 Cannes, France) is often referred to as “the father of modern advertising” for his innovative poster designs. The first to use bold figures exploding out of black backgrounds, the Italian designer developed a style almost completely opposite to the painterly technique of his predecessors such as Jules Chéret.
