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Cachou Lajaunie (1922)
Leonetto Cappiello
39.25" x 59.25"
Paris, France
1922
Linenbacked
G2474
Artist: Leonetto Cappiello
Vintage advertising poster promoting licorice-based candies / breath mints still produced today under the same name, in Toulouse, France. Artwork by master poster designer Leonetto Cappiello, 1922. Printed in Paris, France. Linenbacked.
Leonetto Cappiello
Today, Cappiello (1875 Livorno, Italy - 1942 Cannes, France) is often referred to as “the father of modern advertising” for his innovative poster designs. The first to use bold figures exploding out of black backgrounds, the Italian designer developed a style almost completely opposite to the painterly technique of his predecessors such as Jules Chéret.
