Prev | Next
Bitter Campari (1921)
Leonetto Cappiello
19.5" x 27.25"
Linenbacked
G1883
Artist: Leonetto Cappiello
“Una Lira†Italian tax stamp on right border. This is a previously unrecorded smaller format poster for one of Cappiello’s best known designs. Rare and beautiful.
Leonetto Cappiello
Today, Cappiello (1875 Livorno, Italy - 1942 Cannes, France) is often referred to as “the father of modern advertising” for his innovative poster designs. The first to use bold figures exploding out of black backgrounds, the Italian designer developed a style almost completely opposite to the painterly technique of his predecessors such as Jules Chéret.
