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home / EXHIBITIONS / 2017 / EXHIBITION OF RARE VINTAGE POSTERS / Crement du Roi

Crement du Roi

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Crement du Roi (1922)

Leonetto Cappiello

Vercasson
Lithograph
120cm x 160cm
Printed in Paris, France
1922
Grade: A, Excellent. Linenbacked.
G1077

Vintage original large format advertisement poster by master designer Leonetto Cappiello. Printed in Paris, France, 1922. Linenbacked.

Leonetto Cappiello

Today, Cappiello (1875 Livorno, Italy - 1942 Cannes, France) is often referred to as “the father of modern advertising” for his innovative poster designs. The first to use bold figures exploding out of black backgrounds, the Italian designer developed a style almost completely opposite to the painterly technique of his predecessors such as Jules Chéret.